It’s something we long to unleash. Some seem to do this effortlessly, with work that carries a distinct, resounding voice. Others labor tirelessly and produce merely a weak echo. Where some of us once flourished, now we flounder.
The good news?
It doesn’t have to be that way.
What does it take to beat back the ordinary and to release fresh, gripping, or exciting ideas continually?
4 Ideation Strategies to Spark Creativity
When you want to break out of creative ruts, ideation strategies offer a useful tool for challenging your habitual (a.k.a. BORING) ways of thinking.
Want to give it a try? Here are four exercises to enhance imagination for yourself or your team.
1. Green Lighting
Green lighting (or free-flow brainstorming) is often used in creative strategy sessions because the lack of censorship allows participants to generate a high quantity of ideas in a short, synergized session.
During a green light session, any wild or wacky ideas are welcome to be jotted on a group think board. Participants restrain from analyzing or critiquing options and instead try to build momentum by generating a large quantity of ideas or by collectively building on others’ ideas. Green-light thinking sparks solutions you might otherwise overlook, releasing your team to much higher levels of creativity and productivity.
2. Mind Mapping
Mind mapping is a graphical technique used to build a web of relationships.
Begin by writing a problem statement or a key phrase in the center of the page. Now encourage people to say solutions or ideas that come to their minds next. As new ideas are put on the board, participants connect their keyword “branches” by curves, lines, or vectors. Mind mapping transforms dull or tedious information into colorful, memorable patterns that can help flush out ideas, articulate hidden options, or generate collective solutions.
3. The “Anti-Problem” Exercise
Sometimes looking directly at a problem makes it harder to solve.
This ideation strategy encourages teams to turn the tables by defining an “anti-problem,” or a challenge that is the opposite of the real problem at hand. After articulating this concept, teams work together for a set amount of time to solve the anti-problem. Here teams may find inspiration by generating ideas still relating to the problem space, solutions than can then be “re-flipped” to bring them back into the realm of the true problem.
4. Mindset Spacing
Sometimes using physical space to reflect different thinking methods can propel your team to breakthrough.
For example, Disney’s creative team used to label four parts of a room for separate mindsets: imagining, planning, critiquing, and stepping outside a concept. Teams then gathered in each space with one target objective: perhaps an innovation to brainstorm or a process to improve. While dreamers practiced green-light thinking, planners tried to define the specs, timeline, etc. Meanwhile, critics and concept overseers analyzed weaknesses, defined missing elements, or addressed obstacles.
Challenge your team members to physically rotate between these “mindset” spaces and see if it brings new ideas to light!
Collectively We are Genius
Time to teach an old dog new tricks? They say that “collectively, we are genius,” so try out ideation techniques with your team and awaken imagination today!
Ideation strategies allow you to flow in a life-giving, streamlined environment, releasing ideas that are imaginative, strategy-driven, and smart. Need help with coming up with your next great idea in print? Reach out to us today.