There is a great deal of time, effort, and energy placed into updating your print marketing materials.
You need to cover all the relevant information in a very limited space. This means you need to fully optimize your messaging and make sure your materials attract attention.
With all this thought going into ensuring packaging and flyers and postcards are fantastic, you may be unwilling to make regular updates. Unfortunately, this can allow your message to become stale or even allow inaccurate information to be shared with customers over time.
Time to Make a Change!
Donna, a local florist, realized it had been more than 6-8 months since she reviewed and revised the messaging on her printed materials.
She knew it was probably time to make some tweaks. Businesses can change dramatically over time, with shifts in hours of operation, updated special offers, and more making an appearance.
Regular reviews to ensure your messaging is still on point helps keep your marketing materials fresh and interesting for repeat customers. Plus, it ensures that any new prospects have your best offer in front of them at all times.
Donna worked with her local print shop to update her messaging, and her customers certainly noticed! She received many positive comments and new clients from an updated postcard and flyer combination that she designed and had printed locally.
Update Graphics and Colors
Has your logo evolved a bit over time?
It’s not unusual to spread out all of your marketing materials on a table and find that you have several iterations of logos or color schemes represented. Viewing your marketing materials together as a whole can add necessary cohesion to your brand.
While you may not want to follow on-trend color schemes or make changes based on the seasons, you may want to do a quick update to your color palette. Ensuring that your brand look stays fresh and current is an important part of brand management.
Put Your Best Offer Forward
Are you placing your very best offer in front of clients and prospects? Do you need different offers for individuals at various stages of the buying journey?
Now is a great time to look at your audience segments and see if you can fine-tune any graphics for eye appeal while meeting their unique needs.
Whether you’re looking for options to create branding materials for a new company or simply refreshing your current options, your local print shop is here for you! We work with organizations of all sizes to ensure you have access to exceptional resources to promote your brand.