You might think of Twitter, Facebook, and email when you think of marketing.
But did you know print is still a popular marketing strategy? That’s right. It’s tried and true, and it’s so much more personal than clicking a variety of non-personal ads.
The Global Commercial Printing Market projects the commercial printing market to grow over the next five years, which means people will use this valuable marketing method even more.
The organization predicts that 72% of corporations will use direct mail campaigns.
Such marketing efforts are relatively inexpensive and are a proven strategy for companies to keep their image and services in the public eye.
As a result, direct marketing is expected to continue its upward trend.
7 Reasons to Use Print as Opposed to Just Online.
1. It’s the most trustworthy.
Approximately 56% of customers find print marketing the most trustworthy type. In addition, direct mail response rates are 37% higher than email.
2. Be environmentally friendly.
There are environmentally-friendly ways to print, reducing the guilt with the printed word. For example, try using environment-friendly vegetable inks because they are made from vegetable oils.
And as far as trees go, only 17% of cut forest trees are used by the paper industry, which means the trees are fine.
There are 20% more trees now in the United States than 40 years ago.
3. Think non-traditional printing.
There are basketball floors, signs, flyers, banners, and other types of print that help your business succeed in ways that online can’t match.
4. Think outside-the-box printing.
Right now, there are many ways to promote your business, and one of those is with a subscription box offering goodies to your clients on a monthly subscription-based business.
5. Get your printing quicker.
The options are endless. Printers can use many ways to print your marketing materials that will take much less time than before.
6. People love to be tactile.
Having something to hold in your hands helps promote businesses. Try using oversize postcards and updated brochures more in your approach to advertising. Cross-promote with other companies, so you are supporting each other.
7. There is easy personalization.
There are many ways to personalize your marketing using lists and data that offer information on specific people, where they live, what they do for a living, and the likelihood of buying from a printed piece.
Approximately 70% of Americans say mail is more personal than the internet. When you send out direct mail, you will get a better response than online marketing options.
People appreciate the extra care that goes along with a printed piece.
No matter why you choose to do printed marketing pieces, you know they are practical and have been proven to get results.