Direct mail is not a new marketing topic, but it shouldn’t be forgotten. It is tried and true and will be here for the long haul.
Recent studies show that direct mail’s average response rate of 9% is higher than the 1% average rate for email.
9 Reasons Direct Mail is Irreplaceable
1. Direct mail is long-term.
It’s something you touch and feel and need to think about before moving on to the next step of your day.
2. Direct mail is easy to understand.
There is limited space if you use postcards, brochures, or even letters, making your appeal quicker and easier to understand than online websites filled with endless copy.
3. Direct mail entices customers.
Using a quick, direct mail campaign lets you send teasers to get your customers excited and curious about what you are up to.
4. Direct mail is customizable.
You can use unusual die cuts, folds, tear sheets, or other fun printing options to make your customers interact with your marketing.
5. Direct mail is more official.
Direct mail is a more permanent and trusted form of communication. People know that anyone can go online and get noticed, but serious businesses send out printed communication.
According to Marketing Sherpa, 76% of people trust ads they receive in the mail.
6. Direct mail is memorable and sentimental.
We all remember getting letters in the mail…right? Well, sending mail to your customers brings back that sentimental feeling.
Add a handwritten note or signature, making it even more personal.
7. Direct mail is inclusive.
Direct mail is more inclusive for older adults who don’t go online.
If you want to appeal to people who don’t even use websites or Google, direct mail is the best way to reach this target market.
8. Direct mail pairs with other media.
You can pair social media and digital content marketing with direct mail for a seamless customer journey.
Cross-promotion works wonders.
By incorporating your message online with the printed word, you will reach a broader audience and answer more of their questions.
9. Direct mail is dependable.
People like to check their mailboxes. On average, people get 122 emails per day. Compare that to the fact that 4 out of 10 people like checking their actual mailbox for items in the mail.
Oversized envelopes have the highest response rate (5%), followed by postcards (4.25%), dimensional mail, or anything more than 0.75 inches thick (4%), and catalogs (3.9%).
With this in mind, be creative and have fun with your direct mail so your customers will enjoy getting mail from you.
If you need further ideas on creating great direct mail pieces, we are here to help.