Using both printed pieces and online outreaches is needed to be successful in business.
An effective and efficient social media calendar will make all the difference when adding social media to your marketing lineup. Here’s how to do it well.
7 Best Tips for Social Media Calendars
1. Set short-term goals.
Determine what you are trying to accomplish with your social media efforts. Be specific, start small, and make it practical.
2. Use a goal-setting worksheet.
Mark down your goals to know why you are doing what you are doing. Set social media goals that lead to real business results.
- Better target your ideal customer.
- Gather intel on the competition so you can stay ahead.
- See what’s already working and what’s not.
- Create or improve your social media profiles.
- Develop a thoughtful content strategy and set a publishing schedule you can stick to.
- Track your progress and adjust your plan as needed.
3. Plan your campaign goals.
According to the Social Media Examiner, the purpose of a social media calendar is to provide a framework for sharing content that resonates with your audience and promotes your business.
4. Focus on goals.
It’s fun to jump on new social media trends, but stay focused on your goal.
It’s okay to add a few fun things, but don’t let it sway you from what you are trying to accomplish. Try to promote your business with your posts.
5. Be sure to post.
Create a plan that isn’t contingent on what’s new and exciting. Instead, use solid topics and business help for your customers.
6. Conduct a social media audit.
A social media audit is reviewing your business’ metrics to assess growth, opportunities, and what can be done to improve your social presence.
First, find out what got the most responses in the past, and use that to fuel your posts. Then, create more posts with similar type information.
7. Be consistent.
Instead of randomly posting on five sites, pick two (such as Facebook and Instagram) and focus on regular posts.
Then, once you feel confident in your posts, add others as you can consistently do so.
When posting, being consistent will pay off.