Did you know you can incorporate what your customers say about your business in your print and digital marketing to boost your company’s sales?
When other people engage in something, it triggers the brain to reduce the perception of risk associated with an idea or activity, creating social proof. When you utilize social proof successfully, you convey to potential customers that buying your product or service is the safe thing to do.
Authenticity, transparency, and honesty are paramount to the success of social proof by building loyalty and trust with your customers.
Sound complicated? It’s not.
6 Ways to Boost Your Sales with Social Proof
1. Build Your Social Media Reach
You need to build your social media platform by asking for online reviews.
This is a trusted source for many people looking to do business.
People regularly check the reviews online to see what others have experienced and decide who to do business with. Nearly nine out of ten consumers read reviews before making a purchase.
2. List Customer Experiences
Listing customers’ experiences online will encourage people to follow the pack and try you.
Ask customers if you can get a quick testimonial from them and have them write it down or write it as they tell you what they’ve experienced.
3. Mix It Up
Don’t just ask for one type of review.
Spread the reviews on multiple sites, such as Yelp, Facebook, Google, etc. Approximately 59% of consumers look at two to three review sites before making a purchase decision.
4. Help Your Customer Visualize
Use staged photos and action shots of people using your product.
People trust this much more than an ad. They will see people just like them using your product or services and think they might benefit from getting a hold of you, too.
5. Use YouTube
Show your customers unboxing your products and freebies or learning about a contest they won from your business.
This is exciting and fun for people to watch, engaging them in what you’re business is doing.
6. Promote Your Accomplishments
If your company won an award or received recognition in some way from a third party, capitalize on this by advertising it on your website, in your marketing materials, and online.
If you have an article written about you or your company, post it online. If any trust badges are available, place them on your website.
These are a few ways to build social proof and help people decide on their own that they want to do business with you. Seeing others trust you and use your product or service encourages them to do the same.
If you need signs to post on your company’s doors to encourage people to give reviews, or you want posters or business cards to feature QR codes to link to a review site, we can help.
Check us out today!