Entrepreneurs and startup owners have so many things on their plates that it’s not uncommon for certain items to get pushed to the bottom of the list. One thing you don’t want to overlook is the can’t-miss benefits of print marketing materials!
When done right, your print materials can catch someone’s eye — in a way that text, photos, or graphics on a screen can’t capture. 73% of consumers prefer printed materials because they can read them whenever needed. After all, people see digital ads second after second, and it all tends to blur together. Here are four materials that a new business can’t afford to skip.
4 Print Marketing Materials Your New Business Needs
Business cards may seem like a traditional marketing tactic, but that’s because they work!
When you are making and exchanging contact information with potential customers or business partners, accuracy is important. Instead of asking for someone’s phone so you can input your contact information or risk mishearing a potential client’s contact information, give them your business card. Even if they take a photo of it immediately, you’re confident they have the correct information.
Include everything about your business, like what you do, who you help, your hours, and the best way to get in touch. Remember: you’re a new business, so spell it out.
A printed brochure about your products or services allows people to delve into the material.
Instead of scrolling through page after page, people can flip at their leisure and take the time to absorb the details.
If your business offers a wide variety of customer options, brochures can also be a great way to break down your marketing into different audiences. For instance, if you run a toy store and sell equally to children and collectors, you could have two separate brochures based on the target demographic.
This marketing tactic is a massive opportunity for new business owners.
Not only can they catch the attention of people thumbing through their mail, but they’re also similar to a business card in that you can condense a lot of pertinent information so that people can quickly grasp the main takeaways.
Whatever your competitive edge is, whether it’s lower prices or a truly stellar staff, don’t be afraid to come out of the gate swinging. In addition, you can consider using postcards for various reasons, such as an invitation to a grand opening or an announcement of a new service.
Thank You Cards
Your first few customers will be some of the most critical sales ever.
Not only are these people supporting you right off the bat, but they’re also the people who will either brag about you or tell their friends and family to stay away.
It’s important to remember that customers typically have a lot of empathy for new businesses, as they realize that most operations will have a few growing pains to contend with. That being said, colorful and sincere thank you cards that tell customers how much you appreciate their support can go a long way.
Print marketing for new businesses may differ from several decades ago, but its efficacy is undeniable. When you’re starting, you’ll need people to see your name and business model multiple times before they remember you.
Contact us today to create a list of the materials you need to reach prospective customers for your business!