Research shows customers are more likely to buy when you get creative with ‘special’ day-themed promotions.
Winter and spring are full of international and national holidays, like the seven detailed below, providing plenty of room and creativity for direct mail campaigns.
7 Special Day-Themed Direct Mail Campaign Ideas for Winter and Spring
1. Black History Month: February
Black History Month is intended to celebrate the achievements of African Americans in the history of the United States.
Do some research to find influential Black figures who shaped your business. Share their hard work and contributions in a flier or brochure.
2. Valentine’s Day: February 14
A day meant for romance, with romantic partners sharing their appreciation for each other with gifts.
Many also use this day to share their love and appreciation for their friends.
Remind your customers about the upcoming holiday and suggest gifts to make a partner’s day. Recipients will be grateful you reminded them and provided them with a quick, easy gift idea.
3. Pi Day: March 14
3.14 are the first digits of Pi, which is why it is celebrated on March 14.
A day for both mathematicians and pie lovers, Pi Day is the time for mathematicians to recite the endless digits of Pi, which is the ratio of a circle’s circumference to its diameter.
Show your business’s appreciation for Pi and pie by sending direct mail to customers on this special day. If your company sells pie, even better. If not, perhaps share products or services your business provides that could make Pi Day all the more special.
4. Saint Patrick’s Day: March 17
This day originally commemorated St. Patrick with religious services and feasts; today, it is mainly a secular holiday meant to celebrate all things Irish.
Get ready to send out lots of green: green paper that advertises everything you sell that is green. If your business has any Irish roots, now’s the time to share that information.
5. Easter: April 9
Easter was initially meant for Christians to celebrate the resurrection of Jesus.
Today, many traditions surround the holiday, and religious and non-religious people celebrate it.
Try sending out mail with easter eggs and bunny imagery. On the back of easter egg-shaped cutouts, provide coupons or vouchers for free samples. If you have easter themed products, be sure to advertise them.
6. Star Wars Day: May 4
Star Wars lovers can be pretty enthusiastic. The day comes from a play on words: “May the fourth be with you.”
Celebrate Star Wars Day with your customers by sending Star Wars-themed direct mail and sharing any Star Wars-related products or services.
7. Mother’s Day: May 14
Mother’s day is a lovely holiday meant to celebrate and show appreciation for mothers.
Have your business show its appreciation for mothers by sending out a mother’s day card with free samples and coupons. Help make mothers feel special.
With hundreds of holidays, some more well-known than others, your business has plenty of opportunities to create special day-themed direct mail.
Check out a more exhaustive list of holidays to find one that would be the perfect fit for your business. Contact us today to get started on your next spring or winter campaign!